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We’re excited to announce Swyftx has become the NRL’s first ever official cryptocurrency partner.
The deal will see Swyftx join forces with the code for an initial three-year term, with an option to continue as the NRL’s exclusive crypto partner until the end of the 2026 season.
Swyftx’s partnership with the NRL will support the NRL and NRLW games, finals, and State of Origin, as well as All-Stars games.
The Swyftx name will appear on LED signage in stadiums and virtual signage broadcast to more than 100m viewers a year. We’ll also be the naming sponsor for the NRL’s decision pending referee board, with the ‘Swyftx Bunker’ being introduced in 2023.
Swyftx CEO Ryan Parsons said: “This is a great partnership for the NRL and Swyftx.”
“The NRL is constantly innovating to provide the very best product. It also went out of its way to support fans during COVID by getting the game back and functioning. That innovation and community-first approach aligns very well to our own values.”
The partnership caps a period of extraordinary growth for Swyftx, which was founded by mates Alex Harper (27) and Angus Goldman (27) in 2018.
We’re now the top rated and fastest growing digital assets exchange in Australia, with more than 500,000 customers across Australia and New Zealand.