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Swyftx has agreed a multi-million-dollar deal with Rugby Australia to become the first cryptocurrency exchange to sponsor a rugby union club competition.
The Rugby Australia partnership will see Australian cryptocurrency brokerage Swyftx take over as the official naming rights sponsor of both Super Rugby Pacific and the Super Rugby Women’s competitions in Australia until the end of 2027.
Globally, sponsorship of sports teams and venue infrastructure by crypto exchanges is now a lucrative business across sports including F1, soccer, and basketball. The international crypto sports sponsorship market was valued at around USD 565 million in the last financial year and is projected to reach USD 685 million in 2025/26
Swyftx is one of Australia’s fastest growing tech companies. Founded in 2018, it today has 1.5 million customers across Australia, New Zealand and the US.
The Rugby Australia deal with Swyftx is believed to be the first crypto sponsorship of a major Rugby Union club competition in history and means Swyftx is now a major sponsor of Rugby Australia, the NRL and AFL Premiership winners, the Brisbane Lions.
Jason Titman, Swyftx CEO, said Super Rugby Pacific was a natural fit for the business. He described the partnership as part of a broader strategy linked to Swyftx’s international expansion. The business is seeking to establish a multi-code footprint that delivers value for sports organisations and their fans.
“Super Rugby Pacific is one of the great club competitions and rugby union is one of the great global sports. To be the first exchange to sponsor the game at this level and support its expansion is a huge milestone. We’re delighted to back Rugby Australia’s growth as we approach the 2027 World Cup.”
“We see sports partnerships as an important way for Swyftx to connect with new fans and say we’re here, and we’re helping Australians to securely embrace a new technology and a new way to build wealth and engage with the financial system.”
Millions of supporters tune in every year to watch Super Rugby Pacific games, with Rugby Australia last year enjoying one of the fastest growing broadcast audiences in national sport.
Under the terms of the new deal, the Swyftx logo will feature on the playing kit of all four Australian clubs in the ‘Swyftx Super Rugby Pacific’ and all five ‘Swyftx Super Rugby Women’s’ teams for the next two seasons. The upcoming season commences in February.
Rugby Australia CEO Phil Waugh said: “We’re delighted to welcome Swyftx to the Australian rugby family with a partnership that will elevate the Super Rugby Pacific and Super Rugby Women’s competitions.”
“As an Australian business with an expanding global network, Swyftx will help our world-class competitions engage with new and diverse audiences. We look forward to working closely with the Swyftx team to drive some exciting initiatives over the next two seasons.”
One in five Australian adults today own digital assets, with many of those investors having a high affinity to sports. Swyftx has invested tens of millions of dollars over the last three years into codes including the NRL, AFL, and cricket.
“There is a natural overlap between sport and crypto,” said Titman. “Both are fast-moving spaces, and our research shows a strong connection between sports fans and digital asset investors.
“There are several young crypto brands in the market like Swyftx that are scaling very quickly and they understand the importance of investing in rugby and other sports. It’s a competitive market and you are only going to see more crypto dollars flowing into sport over the next few years.
ENDS
For more information or to request an interview, please contact Swyftx head of corporate affairs, Tom Matthews: +61 413 938 247 or [email protected]
About Swyftx
Swyftx is an Australian cryptocurrency brokerage. The Swyftx Group supports over 1.5 million retail, business and SMSF customers across the ANZ region and the United States. Swyftx is AUSTRAC registered and ISO 27001 certified.
Tom
