The UTrust platform is marketed toward eCommerce merchants who want to make it easier for their customers to shop with crypto. Utrust allows merchants to accept a multitude of payments from fiat currency like USD as well as cryptocurrencies. Utrust is borderless and powers businesses across 180 countries and 30 currencies. Urust also has products such as a cryptocurrency wallet as well as a payment application. 

The UTK token may be used on the Utrust platform for zero fee staking. When the token first started in 2017, it was launched with the purpose of being the way that regular people can get access to cryptocurrencies. The real beauty of this platform is that merchants and individuals can interact across multiple cryptocurrencies and multiple blockchains. The platform has announced multiple partnerships that include a record company, a travel agency, and a B2B accelerator.