After a deal between SS Lazio and Binance worth 30 million Euros, the Lazio Fan token was created to empower Lazio fans with more governance and decision making. As one of Italy’s most prestigious football clubs, Lazio has 1 UEFA Cup and UEFA Super Cup title along with recent Coppa Italia and Supercoppa Italiana titles. It follows a similar token model that is being used by other football clubs, which allows for club-specific rewards, voting rights, and exclusive access (e.g., visits to the player arena or discounts on merchandise). SS Lazio was the official launch partner for Binance’s fan token platform. With the deal, Binance became the main jersey sponsor for the SS Lazio team jerseys. The deal seeks to broaden the scope of fan engagement throughout the Lazio community by incentivising token holders and thus fans to want to hold the token to participate in unique experiences.
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