PEPE is a memecoin based on Ethereum that launched in April 2023, paying tribute to the Pepe the Frog meme. It aims to establish itself as one of the leading meme-based cryptocurrencies and compete with the likes of Dogecoin and Shiba Inu. One of PEPE's distinctive features is its no-tax policy, along with a burning mechanism to create scarcity. The project has a three-phase roadmap (although notes there is nothing formally yet) with the ultimate goal of a "meme takeover."
While the founders remain anonymous, they have successfully leveraged social media platforms to promote PEPE and cultivate a community around the memecoin. PEPE distinguishes itself from other cryptocurrencies by building upon the legacy of Pepe the Frog and its dedication to honouring this character.