Gifto is a virtual gifting network protocol built by Asian Innovation Group (AIG) and runs on the Ethereum platform. The project allows users to receive and send the GIFTO ERC-20 token on social media platforms. The project aims to facilitate the creation and exchange of virtual gifts.
Gifto was first created by Andy Tian, who is the founder of AIG. The virtual gifting protocol has introduced a way to connect content creators to their audience as well as acknowledging and rewarding creators. Gifto has received backing from large institutional investors such as Wiklow Capital and KPCB.