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Australian digital assets exchange, Swyftx, has today announced two major motorsports sponsorships at Bathurst amid growing interest in crypto among race fans and drivers.
The country’s top rated cryptocurrency exchange is partnering this weekend’s Supercars Repco Bathurst 1000. It is also joining forces at Bathurst with rising star, Jordan Cox, who has become a viral sensation for his boldness on the track.
Swyftx chief marketing officer, Chris Vanek, said Australian motorsport was now a focus for the company, with racing attracting significant national and international coverage.
Vanek said: “We have a lot of motorsport fans and race drivers using our platform, so it was an easy decision to deepen our commitment to the sport. Australia’s crypto adoption is rapidly growing, with a quarter of the population already having traded.”
Swyftx is the country’s top-rated exchange and second largest by trade volume, with more than 470,000 customers across the ANZ region.
As part of its Repco Bathurst 1000 partnership, Swyftx is sponsoring signage at iconic locations around the Mount Panorama circuit, including Brock’s Skyline and pit entry. It has also taken sponsorship of Jordan Cox’s car at the TCR Bathurst 400.
It marks another significant investment into Australian motorsport by Swyftx. In July the exchange supported the WD-40 Townsville SuperSprint event.
Vanek, said: “We jumped at the chance to be a part of Bathurst with both Supercars and Jordan because it’s such an iconic event in the Australian motor racing calendar and watched by millions in Australia and around the world.
“This partnership brings together the most exciting driver on the Bathurst track, with the country’s most popular exchange so we’re delighted to be joining forces.”