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Verasity (VRA) is a blockchain platform designed to improve transparency and fairness in digital content and advertising. It uses a unique system called Proof of View to ensure that video views are genuine, helping advertisers and creators trust their viewer statistics and reduce fraudulent activity.
The platform’s native token, VRA, has several practical uses. It can be utilised for running advertising campaigns, making payments, or earning rewards by watching videos. Users can also hold and stake VRA tokens through the platform’s wallet, VeraWallet, which can generate additional rewards over time.
Verasity provides additional tools like VeraViews, a transparent advertising solution, and VeraPay, a straightforward payment system. Together, these tools aim to create a clearer and more trustworthy environment for advertisers, content creators and everyday viewers, improving the way digital content is monetised and experienced across the internet.
